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             BRANDING

Gaviota Coast Conservancy

GAVIOTA COASTAL CONSERVANCY

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Goal: To boost visibility, membership, fundraising success, and impact of Santa Barbara-based environmental organization. Services focused on:

  • Mission statement

  • Messaging

  • Website architecture, content, and visuals

  • Fundraising strategies

  • Membership strategies

  • Social media strategy

  • PR plan

  • Events

  • Community and corporate partner

  • Board of Director recommendations

  • Implementation strategies

 

DOYOGAWITHMEIMAGE.jpg

DoYogaWithMe.com

 

Goal: To strengthen visibility of brand, membership, and revenue. Recommendations focused on:

  • Website architecture and design

  • Content strategy

  • Newsletters

  • Social media

  • Online community engagement via interactive forums and frequent challenges

  • Search Engine Optimization

  • Presence at U.S. and international yoga conference

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Good Housekeeping Institute-Miriam Arond Director
Green Good Housekeeping Seal
Good Houskeeping Seal

GOOD HOUSEKEEPING INSTITUTE

 

Goal: To enhance visibility, reach, influence, and revenue of 100+-year-old organization. Launched:

   • Green Good Housekeeping Seal

  • Environmental Advisory Board

  • Webby Award-winning Product Reviews channel on goodhousekeeping.com 

  • Annual Toy, Beauty, and Car Awards

  • Public tours of GH Institute

  • Creation of GH Institute exhibit for Smithsonian Institute Postal Museum

  • GH Institute blog

  • Partnerships with James Beard Foundation, Partnership for a Healthier America, Yahoo, March of Dimes, Edison Nation, Smithsonian Institute, and Clinton Global Health Conference

  • Naming of Hearst's BestProducts.com

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American Health magazine. Miriam Arond Editor in Chief

AMERICAN HEALTH MAGAZINE

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Goal: To relaunch as women's health magazine. Achievements included:

  • Award-winning articles on medical and mental health, fitness, and nutrition 

  • Widespread media coverage on TV, radio, and in print and digital outlets

  • Gala, celebrity-studded events, including: American Health's Advocacy Awards. 

  • Inclusion of content in RDHealth.com ​

Child Magazine cover. Miriam Arond Editor in Chief
Wendy Walk
Rule Breaker

CHILD MAGAZINE AND CHILD.COM

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Goal: To relaunch Child magazine and launch child.com as lifestyle parenting brands. Results included:

 

  • Doubled number of magazine ad pages

  • Attracted publicity from all major news outlets

  • Won 40+ awards for editorial, design, photographic, and website excellence

  • Hosted buzz worthy events, including children's fashion shows during Mercedes Benz Fashion Week, children's book awards in partnership with Barnes & Noble, and Children's Champion Award Galas, with honorees and presenters including: Judy Blume, Geoffrey Canada, Maya Angelou, Tony Danza, Marlo Thomas, Paul Newman, Meredith Vieira, and Marian Wright Edelman

  • Hosted children's book signings with Jamie Lee Curtis, Billy Cristal, Spike Lee, Eric Carle, Maurice Sendak, Rhea Perlman, Mo Willems, Hiilary Knight, Laurent de Brunhoff, and other luminaries.

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WENDY WALK

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Goal: To increase mission awareness and fundraising success of non-profit organization devoted to raising money for research and  treatment of liposarcoma, a rare cancer. Services included:

 

•Initiating events to target  donors of varied age groups

• Planning PR strategies, leading to coverage across all major media outlets

•Strategizing content for print publications, websites, and social media

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RULE BREAKER Snacks

 

Goal: To help successfully launch a ground-breaking healthy snack. Services included:

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• Packaging, portion, and flavor recommendations

• Marketing and messaging guidance

• Strategic relationship building with key influencers and media contacts

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