© 2019 by MiriamArond.com

Sample Work

Gaviota Coast Conservancy

GAVIOTA COASTAL CONSERVANCY

Goal: To boost visibility, membership, fundraising success, and impact of Santa Barbara-based environmental organization. Services focused on:

  • Mission statement

  • Messaging

  • Website architecture, content, and visuals

  • Fundraising strategies

  • Membership strategies

  • Social media strategy

  • PR plan

  • Events

  • Community and corporate partner

  • Board of Director recommendations

  • Implementation strategies

 

DoYogaWithMe.com

 

Goal: To strengthen visibility of brand, membership, and revenue. Recommendations focused on:

  • Website architecture and design

  • Content strategy

  • Newsletters

  • Social media

  • Online community engagement via interactive forums and frequent challenges

  • Search Engine Optimization

  • Presence at U.S. and international yoga conference

Good Housekeeping Institute-Miriam Arond Director
Green Good Housekeeping Seal
Good Houskeeping Seal

GOOD HOUSEKEEPING INSTITUTE

 

Goal: To enhance visibility, relevance, reach, influence, and revenue of 100+-year-old organization, home to the Good Housekeeping Seal, launched in 1909. 

Innovations introduced included:

   • The Green Good Housekeeping Seal

  • Webby Award-winning and lucrative Product Reviews channel on goodhousekeeping.com 

  • Naming of BestProducts.com, Hearst's most successful website

  • Annual Toy, Beauty, and Car Awards

  • Public tours of the Good Housekeeping Institute

  • Creation of GH Institute exhibit for Smithsonian Institute Postal Museum

  • Good Housekeeping Institute blog

  • Partnerships with James Beard Foundation, Partnership for a Healthier America, Yahoo, March of Dimes, Edison Nation, Smithsonian Institute, and Clinton Global Health Conference

AMERICAN HEALTH MAGAZINE

Goal: To relaunch gender-neutral health magazine as a women's health magazine. Achievements included:

• Published award-winning articles on health, fitness, and nutrition that led to consistent publicity, with interviews on TV, radio, and in print and digital outlets

•Introduced signature features and Gala events, including: American Health's Advocacy Awards. Winners included Katie Couric, Nancy Brinker, founder of the Susan G. Komen Breast Cancer Foundation, and Candy Lightner, founder of Mothers Against Drunk Driving (MADD)

• Helping to found  Reader Digest's new health website by optimizing website architecture and content

Child Magazine cover. Miriam Arond Editor in Chief

CHILD MAGAZINE AND CHILD.COM

Goal: To relaunch magazine as lifestyle parenting magazine. Results: Doubled number of ad pages, attracted publicity from all major news outlets, and won 40+ awards for editorial, artistic, and website excellence.

 

Initiatives included:

• Publishing newsbreaking articles that led to interviews on Today, Good Morning America, CNN, Extra, Access Hollywood, Talk of the Nation, and dozens of other major news outlets

• Hosting celebrity-studded, buzz worthy branded events, including children's fashion shows during NY Fashion Week, children's book awards in partnership with Barnes & Noble, and Children's Champion Award galas with Judy Blume, Geoffrey Canada, Maya Angelou, Tony Danza, Marlo Thomas, Paul Newman,Meredith Vieira, Marian Wright Edelman, and others

Hosting children's book signings with Jamie Lee Curtis, Billy Cristal, Spike Lee, Eric Carle, Maurice Sendak, Rhea Perlman, Mo Willems, Hiilary Knight, Laurent de Brunhoff, and others.

Rule Breaker

RULE BREAKER Snacks

 

Goal: To help successfully launch a ground-breaking healthy snack. Services included:

Packaging, portion, and flavor recommendations

Marketing and messaging guidance

• Strategic relationship building with key influencers and media contacts

Wendy Walk

WENDY WALK

Goal: To increase mission awareness and fundraising success of non-profit organization devoted to raising money for research and  treatment of liposarcoma, a rare cancer. 

 

Services included:

Initiating events that target millenials and older donors 

• Planning PR strategies, leading to coverage across all major media outlets

• Pinpointing content strategy initiatives for print publications, websites, and social media