Sample Brand-Building Work

Gaviota Coast Conservancy

GAVIOTA COASTAL CONSERVANCY

Goal: To boost visibility, membership, fundraising success, and impact of Santa Barbara-based environmental organization. Services focused on:

  • Mission statement

  • Messaging

  • Website architecture, content, and visuals

  • Fundraising strategies

  • Membership strategies

  • Social media strategy

  • PR plan

  • Events

  • Community and corporate partner

  • Board of Director recommendations

  • Implementation strategies

 

DoYogaWithMe.com

 

Goal: To strengthen visibility of brand, membership, and revenue. Recommendations focused on:

  • Website architecture and design

  • Content strategy

  • Newsletters

  • Social media

  • Online community engagement via interactive forums and frequent challenges

  • Search Engine Optimization

  • Presence at U.S. and international yoga conference

Good Housekeeping Institute-Miriam Arond Director
Green Good Housekeeping Seal
Good Houskeeping Seal

GOOD HOUSEKEEPING INSTITUTE

 

Goal: To enhance visibility, reach, influence, and revenue of 100+-year-old organization. Launched:

   • Green Good Housekeeping Seal

  • Environmental Advisory Board

  • Webby Award-winning Product Reviews channel on goodhousekeeping.com 

  • Annual Toy, Beauty, and Car Awards

  • Public tours of GH Institute

  • Creation of GH Institute exhibit for Smithsonian Institute Postal Museum

  • GH Institute blog

  • Partnerships with James Beard Foundation, Partnership for a Healthier America, Yahoo, March of Dimes, Edison Nation, Smithsonian Institute, and Clinton Global Health Conference

  • Naming of Hearst's BestProducts.com

AMERICAN HEALTH MAGAZINE

Goal: To relaunch as women's health magazine. Achievements included:

  • Award-winning articles on medical and mental health, fitness, and nutrition 

  • Widespread media coverage on TV, radio, and in print and digital outlets

  • Gala, celebrity-studded events, including: American Health's Advocacy Awards. 

  • Inclusion of content in RDHealth.com 

Child Magazine cover. Miriam Arond Editor in Chief
Wendy Walk

CHILD MAGAZINE AND CHILD.COM

Goal: To relaunch Child magazine and launch child.com as lifestyle parenting brands. Results included:

 

  • Doubled number of magazine ad pages

  • Attracted publicity from all major news outlets

  • Won 40+ awards for editorial, design, photographic, and website excellence

  • Hosted buzz worthy events, including children's fashion shows during Mercedes Benz Fashion Week, children's book awards in partnership with Barnes & Noble, and Children's Champion Award Galas, with honorees and presenters including: Judy Blume, Geoffrey Canada, Maya Angelou, Tony Danza, Marlo Thomas, Paul Newman, Meredith Vieira, and Marian Wright Edelman

  • Hosted children's book signings with Jamie Lee Curtis, Billy Cristal, Spike Lee, Eric Carle, Maurice Sendak, Rhea Perlman, Mo Willems, Hiilary Knight, Laurent de Brunhoff, and other luminaries.

WENDY WALK

Goal: To increase mission awareness and fundraising success of non-profit organization devoted to raising money for research and  treatment of liposarcoma, a rare cancer. Services included:

 

Initiating events to target  donors of varied age groups

• Planning PR strategies, leading to coverage across all major media outlets

•Strategizing content for print publications, websites, and social media

RULE BREAKER Snacks

 

Goal: To help successfully launch a ground-breaking healthy snack. Services included:

• Packaging, portion, and flavor recommendations

Marketing and messaging guidance

• Strategic relationship building with key influencers and media contacts

Rule Breaker

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